TRAVERSE CONSULTING
Customer & Data Experts
TRAVERSE CONSULTING SERVICES
Traverse Your Data
Having a clear data strategy is absolutely vital when you consider current customer expectations and the volume of data that is available these days. We ensure that your data is managed and used as a true enterprise asset, and that its usefulness aligns with your overall corporate objectives. Traverse Consulting exists to bring creative and pragmatic data driven solutions to our clients, both large and small. Our unique approach and agility is not only what differentiates us, but also what makes us successful.
TECHNOLOGY STRATEGY
We have a passion for technology, and feel every business deserves the opportunity to leverage their tech & data to drive performance. We can assess the entire enterprise from end to end, help build an iterative technology strategy that aligns with business goals, and will then navigate the vast vendor landscape, providing agnostic and pragmatic solutions to our clients.
ENTERPRISE DATA MANAGEMENT
At the center of a strong technology strategy, is a strong data management program. Enterprise Data Management (EDM) focuses on the definition, integration, and usage of data as an enterprise asset. At Traverse, we have expertise in EDM capabilities such as Data Governance, Data Quality Management, Master Data Management (MDM), Data Integration, and Data Warehousing, all of which play an important role in the technology life-cycle.
CRM & CUSTOMER DATA MANAGEMENT
Are you looking for a single view of your customers? We believe that there are many different views of your customers, each view based on the context in which you are engaging with them. CDM at Traverse uses this philosophy to build a consolidated, integrated customer record, that can be leveraged in many different ways to service many different business needs. With a specialization in the Salesforce platform of capabilities, we can provide expertise across the entire customer lifecycle, in B2B or B2C settings. We utilize our Data Management expertise to take a very data-centric approach to CRM, which has proven to deliver the results businesses expect.
BUSINESS ANALYTICS
At the end of your technology strategy and data management program, should be business insights and action. Whether it is traditional Business Intelligence or advanced analytics, Traverse Consulting can lead you through the multitude of reporting and analytics capabilities and vendors, to select the right one for you. We will also provide you with the support and technical resources to take you through implementation in a way that aligns with your business objectives.